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What Is a Healthy Net Profit Margin for a $1.5M Business?
Profitability & Performance Sarah Colgate Profitability & Performance Sarah Colgate

What Is a Healthy Net Profit Margin for a $1.5M Business?

A healthy net profit margin for most established businesses sits between 10% and 20%, but the right target depends on your industry. In this guide, Sarah Colgate explains what a good net margin looks like, using real benchmark data and practical examples for a $1.5 million business. You'll learn why revenue alone doesn't measure success, how different industries compare, and the key drivers that improve profitability. If you're busy but wondering where the money is going, understanding your net profit margin is one of the fastest ways to assess the true health of your business.

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What a Veteran Broadcaster Taught Me About Owning Your Mistakes
People & Leadership Sarah Colgate People & Leadership Sarah Colgate

What a Veteran Broadcaster Taught Me About Owning Your Mistakes

Mistakes happen in every business. What matters is what you do next. Inspired by veteran broadcaster Virginia Trioli and lessons from running Aquaduck on the Gold Coast, this article explores why owning mistakes, apologising quickly, and fixing the process behind them builds stronger teams, happier customers, and a more resilient tourism business.

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Market Competition and Demand Pressures: What Small Business Owners Need to Know in 2026
Business Growth & Strategy Sarah Colgate Business Growth & Strategy Sarah Colgate

Market Competition and Demand Pressures: What Small Business Owners Need to Know in 2026

Competition is no longer background noise for SMEs - it’s a daily pressure shaping sales, pricing, and profitability. As demand becomes more cautious in 2026, small businesses must adapt by focusing on clarity, customer loyalty, value-based pricing, and operational efficiency. This guide explores how to stay resilient and profitable in a tougher, more competitive landscape.

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Marketing in a Tough Market: How Business Owners Can Offset Competition and Weak Demand in 2026

Marketing in a Tough Market: How Business Owners Can Offset Competition and Weak Demand in 2026

Competition is stronger and demand is softer in 2026. If your marketing hasn’t adapted, sales cycles lengthen, price resistance increases, and margins erode. This article breaks down how business owners can market smarter, with clear positioning, ideal client focus, retention strategies, and disciplined measurement, to protect profit and stay competitive in a changing market.

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Stop Competing on Price: How to Win in Business Without the Race to the Bottom

Stop Competing on Price: How to Win in Business Without the Race to the Bottom

Feeling pressured to discount because competitors keep undercutting you? This guide breaks down the practical moves that help business owners stop racing to the bottom, using real data, clearer positioning, stronger offers, tighter sales processes, and smarter customer retention. If you’re ready to protect your margins and build a business competitors can’t copy, start here.

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