If your sales have hit a plateau or you’re finding it harder to convert good leads into great customers, don’t panic.

The truth is, most sales teams don’t need a massive overhaul, just a sharper focus on what really moves the dial.

Here are five proven actions you can take today to lift your sales performance and start seeing results fast.

1. Reconnect with Your Ideal Client Avatar

Stop chasing every prospect.

Start focusing only on the people you can create the greatest value for, with the greatest ease, for the longest time.

Ask yourself:

Who are my most profitable, easiest-to-serve clients?
What do they value most about working with me?
Where can I find more people just like them?

👉 When you focus on your Ideal Clients, every hour you spend in sales produces exponentially better results.

2. Pick Up the Phone and Be Bold

Whether you call it prospecting, outreach, or relationship building, nothing beats a bold, well-prepared call.

Confidence sells, hesitation doesn’t.

Before you make that call, get your mindset right:

Believe you can help (don’t sell, serve)
Set a clear goal for the call
Keep it short, relevant and warm

A great line to open with:

“We’ve not met yet, but based on what I’ve seen of your business, I think there may be a way to save you time, money and pain…”

Bold calling, done right, creates opportunity where none existed before.

3. Nail the First Impression and Build Rapport

You have seconds to make an impact.

According to the A Better Way of Selling checklist, a strong first impression and early rapport make or break your sale.

Here’s what to check before every meeting:

✅ Dress one grade above your client, as a sign of respect

✅ Smile and use positive energy, people buy confidence

✅ Focus 100% on helping them, not selling to them

When you like your client first, they’re far more likely to like and trust you.

How to Make Your First Impression Impressive

4. Use Influence the Right Way

Robert Cialdini’s research on persuasion still leads the field, and every successful salesperson uses these principles daily.

Focus on three:

Liking: People buy from people they like
Authority: Know your stuff and speak with confidence
Social Proof: Share real results, stories, and testimonials

And remember, emotion drives action. People buy with emotion and justify with logic. So speak to how your product makes their life or business better, easier, or more successful.

5. Follow Up Like a Pro

Most sales are lost not because the buyer said no, but because the seller didn’t follow up.

Create a system, a “heat map” of prospects ranked by interest and opportunity.

Then commit to reconnecting with every qualified lead within 48 hours.

Follow-up is not pestering; it’s professionalism.

And it’s often the difference between “I’ll think about it” and “Let’s get started.”

Sales Follow Ups: A Complete Guide to Increasing Your Close Rates

My Takeaway

Improving your sales isn’t about being pushy, it is about being purposeful.

When you know who you serve best, show up confidently, connect with influence, and follow through consistently, you’ll transform not just your sales results, but your entire business.