You’ve Just Won an Award, Now What?
How to Turn That Recognition Into Revenue
If you’ve recently won an award, first of all, congratulations.
That recognition is no small thing. It’s a testament to your hard work, your team, and the results you’ve delivered. But here’s the part most business owners miss:
An award is not the finish line. It’s the starting gun.
Handled the right way, an award becomes a powerful marketing asset. It builds trust quickly, shortens sales cycles, attracts better clients, and positions your business as the expert in your field.
But if you post once on social media and then move on, you’ve left a massive opportunity on the table.
That’s exactly why I created the “Maximise Your Award Win” Marketing Guide. It’s a practical, no fluff resource packed with eight proven strategies to help you turn recognition into long term business growth.
Below is a preview of what’s inside, and how you can start using it immediately.
1. Shift Your Mindset
Winning doesn’t mean you got lucky. It means you were recognised for real results.
Start by owning your win. This isn’t bragging. It’s proof that what you do works.
Think of your award as instant social proof. People buy confidence, and your award communicates credibility before you even open your mouth.
2. Create a Strategic Communications Plan
One LinkedIn post is not a strategy.
Instead, plan a 60 day communications campaign that includes stories, team wins, client outcomes, and behind the scenes insights.
Share why you won
Highlight the impact on your customers
Show the people and processes behind the success
A simple rule to follow: every post should point back to your clients and the value they receive, not just a “look at us” announcement.
6 Steps to Develop Your Strategic Communications Plan
3. Activate Every Marketing Channel
Your award should be visible everywhere, not hidden in a post from three weeks ago.
Update your website with an award badge on the homepage and About page
Send an email to your database thanking them for their support and consider a limited time offer
Use photos and video on social media and tag your team and partners
Pitch your story to local and industry media
One important tip from the guide: space your content out over several weeks to keep momentum building rather than burning it all at once.
4. Integrate It Into Sales Conversations
Your award is not just a trophy. It’s a trust accelerator.
Make sure it appears in your sales proposals
Update your LinkedIn headline
Add it to your email signature
Work it naturally into your networking introduction
Clients want proof. You’ve just been handed a powerful one. Don’t let it sit on a shelf.
5. Make the Most of Industry Events
If your award was part of a conference or industry event, don’t shake hands and disappear.
Set clear networking goals before you arrive
Follow up with every new contact within 48 hours
Mention your award in a way that connects back to their business or challenges
People want to associate with credible, successful businesses. You’ve just raised your profile.
6. Involve Your Team
This win belongs to your team as much as it belongs to you.
Celebrate together
Brainstorm how to leverage the recognition
Create simple “win stories” staff can confidently share
Encourage team members to post about the award on LinkedIn
Team advocacy builds trust faster than brand messaging ever will.
7. Track Results and Measure Impact
This is where most businesses go quiet, and where the real opportunity sits.
Track website traffic to award related pages
Monitor inbound enquiries
Watch conversion rates
Note referrals and media mentions
If you don’t measure it, you won’t know what worked or what to double down on next time.
8. Build Long Term Credibility
Think beyond the next 30 days. Awards should open doors to bigger opportunities.
Speaking engagements
Strategic partnerships
Future awards
Attracting top talent
Build an Awards and Recognition section into your pitch decks, proposals, and recruitment ads. Let your credibility do the heavy lifting.
Ready to Leverage Your Win Properly?
Download the full “Maximise Your Award Win” Marketing Guide here.
And if you want help building a smart, strategic plan around your award, book a free strategy call with me.
Together, we’ll turn that trophy into new leads, stronger positioning, better clients, and more profit.
Because let’s be honest, if your competitors won the same award, they’d be shouting it from the rooftops. Let’s make sure your recognition works just as hard for you.
Congratulations again. Now let’s use this moment to grow.